There is a lot to be done before a solid and impactful design is completed. Even the most simplest of designs have a lot of thought and effort put in to it. This is to help ensure that each design is both aesthetically pleasing as well as impactful and serves its purpose. Research, inspiration, sketches and mood boards are just a few of the ways that I like to get a good start on a design. Below are just a few ways that highlight my process. All of these tools help me to layout and manipulate my designs so they are to be received by the viewer the way I intend . 

Here is another example using a Magazine. I start with a mood board to establish the look and feel I want for the design. In my mood board I include my inspirations, photos, possible color schemes and fonts appropriate for the design.

Here's the final look.